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Asia Meets Africa: Winning Strategies for Expanding, Hiring, and Thriving Across the Continent

What Every Asian Enterprise Needs to Know to Succeed

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27th Nov

2025

Zoom

Virtual

10 AM

WAT (Lagos)

2:30 PM

India

6:00 PM

Japan/Korea

4:00 PM

Thailand / West Indonesia

5:00 PM

China/Singapore/Hong-Kong/Malaysia/Philippines/Taiwan

Days
Hours
Mins
Secs
angola payroll

Event overview

Many Asian companies want to grow in Africa. Still, the first steps can feel hard. Rules differ by country. It is not always clear when to set up a local company. Paying people across borders can be confusing. Currency rules can slow you down. Culture and benefits can feel different to head office. These gaps cause delays and extra cost.

This session is a plain guide to what works in real life. We will share what your peers from China, Southeast Asia, India, Japan, and Korea are doing, where they have succeeded, and where plans have run into trouble.

What You will Learn:

  • Your first 90 days in a new country: How to choose markets, plan approvals, and set a simple, legal way of working before you scale.
  • Hiring before you set up a company: Safe ways to find and manage people while you get started.
  • Pay, tax, and filings that work: The basic checks Finance, HR, and Legal need to avoid fines in different countries.
  • Leaders on the ground: Steps for work permits, legal moves, and family support so senior staff can focus on work.
  • Paying across borders: Clean onboarding, clear status, and steady multi-currency payments.
  • When to open your own entity: How to switch without stopping pay or service.
  • Risk and visibility: Simple controls, audits, and reports that Boards and CFOs trust.
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Main Challenges We Will Cover

  • Not knowing the right order for market entry, hiring, and permits in several countries
  • Worry about creating a tax presence by mistake or classifying workers the wrongly
  • Getting net pay, filings, and statutory payments right under different labour rules
  • Expat approvals, moves, and support for dependants
  • Currency limits and paying people across borders
  • Local culture, benefit expectations, and how your brand is seen as an employer
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Who is the webinar for?

All HR Professionals, Business Leaders and Executives

Founders, CEOs, Country Builders
CFOs, Finance Controllers, Heads of Tax and Legal
CHROs, HR Operations, Global Mobility, Talent Leaders
Partnerships Directors and Account Managers at PEOs and global payroll providers

Real World Context We Will Discuss

  • Kenya retail example: A China-linked store in Nairobi paused trading after protests and public debate. It later reopened, but the case shows how policy and sentiment can change fast.
  • DRC mining example: A court-appointed administrator told CMOC’s Tenke Fungurume mine to stop exports during a shareholder and royalty dispute. This created sudden sales and cash flow risk.
  • Zimbabwe protected areas: The government banned mining in national parks after outcry over coal exploration near Hwange. Rules on where you can operate can shift quickly.
  • Tanzania megaproject: Talks over the 10 billion dollar Bagamoyo Port stalled over terms, then the new administration moved to revive it and has since signalled it is going ahead. Large projects can pause, restart, and change shape.
  • Kenya power project: A tribunal cancelled the Lamu coal plant’s licence and later a key Chinese bank walked away from financing. Permits and funding can be withdrawn after public and legal review.

These short cases show why careful planning for approvals, hiring timelines, and leadership moves is important before you scale

Programme

45 minutes content · 15 minutes Q&A

  • Welcome and context: Where Asian companies are winning now.
  • Market entry choices when things are not clear.
  • Hiring and payroll in practice across countries.
  • Expatriates and leaders on the ground.
  • Scaling across countries without losing control.
  • Live Q&A for your use cases

Meet Our Speaker

Uchechukwu Stella Ezeamaku

Business Director at Workforce Africa
Stella helps international businesses enter, operate, and scale seamlessly across Africa, even without a registered local entity. Through Workforce Africa, she enables organisations to leverage local talent, ensure compliance, and drive operational efficiency across 40+ African countries.

With over 12 years of experience spanning Business Development, Operations Management, and Human Resources Consulting, Stella has built a solid track record of creating value through people, processes, and partnerships. She works closely with multinationals, startups, and international NGOs to navigate Africa’s complex business landscape, providing tailored solutions that accelerate growth and mitigate risk. Stella also leads market entry and expansion initiatives, overseeing client acquisition, relationship management, and end-to-end service delivery. Her extensive network of regional partners enables smooth market entry and sustainable business operations across diverse industries.

Recognised for her strategic insight, people-centric leadership, and ability to build high-performing teams, Stella continues to empower organisations to unlock opportunities and thrive in Africa’s dynamic markets.

Reserve your spot now!

Don’t miss this opportunity! Join the conversation to explore actionable insights, get practical steps, tools, and examples you can use immediately, and learn how to future-proof your approach to navigate Africa’s complex landscape with confidence.

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