Kenya has unveiled its first Astro-Tourism initiative in Samburu County, coinciding with a rare lunar eclipse.
The program introduces guided night sky tours, starlit camping, astrophotography, and astronomy seminars, aiming to diversify the country’s tourism offerings.
Tourism and Wildlife Cabinet Secretary Rebecca Miano described the launch as a milestone for the sector, highlighting Samburu’s remote, pollution-free skies and equatorial position as ideal for celestial observation. “This destination offers an unparalleled opportunity to connect with the cosmos,” she said.
The initiative is designed to attract eco-tourists, adventurers, and astronomy enthusiasts, complementing Kenya’s traditional wildlife and coastal attractions. Officials believe it will strengthen sustainable tourism while offering visitors unique, nature-connected experiences.
Tourism remains a major revenue source for Kenya. The government projects earnings of $4.33 billion in 2025, with arrivals expected to reach 3 million visitors. The United States is currently the leading source market, followed by Tanzania and Uganda.
Kenya welcomed 2.14 million tourists in 2024 and continues to rank among Africa’s top destinations, famed for sites such as the Maasai Mara, Amboseli, and Diani Beach.