Scale Smarter: Proven Strategies for Planting Sales Teams in African Markets

Day(s)
Hour(s)
Min(s)
Sec(s)

Thursday, September 25, 2025 2:00 pm

Event date

Virtual (Zoom)

Venue

Free access

Webinar

An

array of industry-leading experts

60m

of tactical lessons and insights

100+

opportunities to network, learn and grow

Overview

When growth depends on channel reach, delay is expensive. Entity set-ups, multi-country labour laws, and volatile FX can stall launches and drain cash — right when you need merchandisers, sales reps, and service engineers on the ground.
Africa is full of opportunity, but scaling efficiently across 40+ diverse markets requires more than ambition. It demands speed, compliance, and cost discipline.
That’s why we’re bringing together commercial, finance, and HR leaders for a live panel discussion on how the Employer of Record (EOR) model is helping FMCG, healthcare, industrial, agribusiness, and consumer electronics companies to:

  • Deploy sales and service teams in days (not months)
  • Navigate local labour rules, tax, and FX challenges
  • Keep capital focused on inventory, distribution, and brand building — not back-office complexity

What You’ll Learn

Hosted by Workforce Africa, this session shares practical strategies and real-world insights for organisations that want to unlock Africa’s growth potential the compliant and cost-efficient way.

  • Learn real expansion playbooks used by leading FMCG, pharma, and consumer electronics companies
  • Discover how to deploy sales and service teams quickly without entity-setup delays
  • Get insights into cost-efficient payroll and FX strategies that can save millions
  • Benchmark Entity vs. Contractor vs. EOR models for your growth plans
  • Ask your questions live to industry practitioners who’ve done it successfully

Who Should Attend?

  • C-Level Executives: CEOs, COOs, CFOs
  • Commercial & Sales Leaders: Regional Sales Directors, Trade Marketing Heads, Channel Development Managers
  • Finance & Compliance Leaders: Finance Directors, Tax Managers, Treasury Controllers
  • HR & Talent Leaders: CHROs, HR Directors, Global Mobility Heads
  • Corporate Development & Strategy Executives

Why Partner with Workforce Africa?

  • Rapid onboarding (≤ 72 hrs) for territory managers, merchandisers, service engineers, and sales support.
  • Full HR lifecycle: locally compliant contracts, payroll, benefits, and separations across 40 African markets.
  • FX-aware, audit-ready operations with transparent fees your finance team can model.
  • Market-tested playbooks for distributor-led launches in West, East, Northern & Southern Africa.

Our Esteemed Speakers

Uchechukwu Ezeamaku (Host)
Business Director, Wokforce Africa

Secure your Spot!

Register for this invaluable webinar and learn the strategies for expanding your sales teams across African markets compliantly and sustainably.