Overview
Many Asian companies want to grow in Africa. Still, the first steps can feel hard. Rules differ by country. It is not always clear when to set up a local company. Paying people across borders can be confusing. Currency rules can slow you down. Culture and benefits can feel different to the head office. These gaps cause delays and extra cost.
This recorded session is a plain guide to what works in real life. We will share what your peers from China, Southeast Asia, India, Japan, and Korea are doing, where they have succeeded, and where plans have run into trouble.
What You will Learn
- Your first 90 days in a new country: How to choose markets, plan approvals, and set a simple, legal way of working before you scale.
- Hiring before you set up a company: Safe ways to find and manage people while you get started.
- Pay, tax, and filings that work: The basic checks Finance, HR, and Legal need to avoid fines in different countries.
- Leaders on the ground: Steps for work permits, legal moves, and family support so senior staff can focus on work.
- Paying across borders: Clean onboarding, clear status, and steady multi-currency payments.
- When to open your own entity: How to switch without stopping pay or service.
- Risk and visibility: Simple controls, audits, and reports that boards and CFOs trust.
Main Challenges We Covered
- Not knowing the right order for market entry, hiring, and permits in several countries
- Worry about creating a tax presence by mistake or classifying workers wrongly.
- Getting net pay, filings, and statutory payments right under different labour rules
- Expat approvals, moves, and support for dependents
- Currency limits and paying people across borders
- Local culture, benefit expectations, and how your brand is seen as an employer
Who Should Watch
Founders, CEOs, and Country Builders planning growth in Africa
HR, Talent, and Global Mobility leaders handling hiring and moves
Finance, Tax, and Legal leaders who want lower risk and steady costs
Asian expansion partners who need a strong Africa delivery ally
Programme Structure
- 45 minutes content, 15 minutes Q&A
- Welcome and context. Where Asian companies are winning now.
- Market entry choices when things are not clear.
- Hiring and payroll in practice across countries.
- Expatriates and leaders on the ground
- Scaling across countries without losing control.
- Live Q&A for your use cases.